Business Model Generation: Reaching Customers through the Right Channels
A quick refresher. We’ve already talked about customer segments and value propositions. Briefly, customer segments define the different groups of people or organizations an enterprise aims to reach and...
View Article#Business Model Generation: Customer Relationships
My fourth post in the Business Model Generation mini-series describes the types of relationships a company establishes with specific customer segments. Businesses are motivated to develop...
View Article
More Pages to Explore .....